About Us

OUR STORY

Comfort King is a family-owned local business, started by Chris & Margo Larson in 1994 in Sioux Falls, SD, after working in the wholesale side of the furniture industry for several years. Their vision of how a mattress factory-direct company should operate involved designing & selling directly to the end-user a hand-crafted mattress, for a lower price than the traditional retailers, while offering an innovative level of long-term service.

Our early years saw the mass exodus out of the waterbed craze, helped along by the evolution of Comfort through the use of “pillowtop” style mattresses, which offerred significant more cushioning than had ever been available in mankind’s history.

In 1997, Comfort King opened our second location in Fargo, ND.

From day one, our goal has been to build trust with our customers by offerring Bottom-Line transparent pricing on all of our products.

At the beginning, our primary focus was on saving consumers money by Eliminating the Middleman, which is simply achieved by the fact that the vast majority of brands go through a double-markup system. But, over the years our trajectory has been aiming at Innovation in Comfort, Quality Construction & unprecedented Service.

Some examples of these Innovations: LIFETIME COMFORT GUARANTEE (yes, we invented this service back in 1996), installing Zippers for Comfort Adjustments, Latex foam in quilts, targeting extra support in Sleep Zones, SoftSpot Testing & Warranty (patented), FLØWT Zero-Gravity Gel (patent pending), to name a few. And we are not done yet!

Thank you(!) to all of our patrons over the past 31 years. Without your trust and wise choice to purchase our quality product, we would not be here today.