Comfort King was started by two entrepreneurs – Chris Larson & Randall Dolter – in 1994 in Sioux Falls, SD. Their vision involved designing & selling directly to the end-user a hand-crafted mattress, for a lower price than the traditional retailers, while offering an innovative level of long-term service.
In 1997, Comfort King opened our second location in Fargo, ND.
At the beginning, our primary focus was on $aving consumers money by Eliminating the Middleman, which is simply achieved by the fact that the vast majority of brands go through a double-markup system. But, over the years our tragectory has been aiming at Innovation in Comfort, Quality Construction & unprecedented Service.
Some examples of these Innovations: LIFETIME COMFORT GUARANTEE (yes, we invented this service back in 1996), installing Zippers for Comfort Adjustments, Latex foam in quilts, targeting extra support in Sleep Zones, SoftSpot Testing & Warranty (patented), FLOWT Ani-Gravity Gel (patent pending), to name a few. And we are not done yet!
Thank you(!) to all of our patrons over the past 27 years. Without your trust and wise choice to purchase our quality product, we would not be here today.