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Walk into almost any mattress store—or scroll any online ad—and you’ll see the same promise: this bed sleeps cool. Gel-infused. Phase-change. Cool-to-the-touch. Copper. Graphite. The labels multiply, the prices jump, and somehow the beds still leave a lot of people waking up warm. I’ve been building mattresses since 1994. I’ve watched these claims come and…

Hard as a Board? The “firm mattress fixes back pain” myth, and what the research actually found If you’ve ever had a sore back, somebody has told you to get a firm mattress. Maybe a friend. Maybe your doctor. Maybe a guy at a mattress store who wanted to sell you the hardest bed on…

The mattress industry is still the Wild Wild West Since 2024, at least five mattress companies, covering a dozen brands, have settled lawsuits claiming their “sale” prices were discounts off prices nobody ever paid. If you’ve shopped for a mattress online, you’ve seen it. 30% off. 50% off. Up to 60% off. A crossed-out “regular”…

As summer winds down, many families notice bedtimes creeping later and mornings stretching longer. That rhythm can clash with the first week of classes, when alert mornings and steady routines matter most. Sleep experts point to a gentle, steady reset rather than a sudden change. A couple of weeks before school begins, begin nudging the…

Vacation is a time to unwind and let loose. Often that comes to the detriment of our sleep. Whether you’re jetlagged coming back from a different time zone or trying to get back into the routine of everyday life, here are some tips for getting back to sleeping well after vacation. Don’t take naps during…

We consider FLOWT Italian-made Gel to be the most comfortable sleeping material ever invented. Designed over a 3 year period, in partnership with the NDSU College of Engineering & Gel Industries (Italy), FLOWT is patented by Comfort King & offered exclusively at our 2 Dakota locations. Flexible Gel cushioning has proven to be the most…

Merriam-Webster Dictionary defines “sale” as: available for purchase at a reduced price. However, in the world of mattress retailers, “mattress sales” are a marketing ploy intended to lure shoppers into their stores under false pretenses. At Comfort King, we have an expression: MATTRESS SALES ARE FAIRY TALES The above ad is extremely common, all over…

So, you’re not sleeping well & you just know that your mattress is a big part of the problem. But, inflation is real & you heard that a new mattress is really expensive. Or maybe you looked at the Tempurpedic or Sleep # bed, and they definintely ARE too expensive. Plus, who wants to deal…

Opinion piece by Chris Larson Owner – Comfort King Mattress Factory Nov 2 2022 THE MATRIX In the Matrix movie, a meme is introduced that there is more to this life than what we’ve been led to believe. It’s where the term “redpilled” originated. The movie was so effective in presenting this concept that it…